8 5.5 Relationship between sales and marketing. 8 5.4 Value of a brand to an organisation. 7 5.3 Features and use of market research. 7 4.2 Different ways of managing a budget. 6 3.2 Consequences of poor financial management. 5 3.1 Importance of financial viability for an organisation. 5 2.5 Benefits, risk and implications of innovation.
3 2.3 Sources of support and guidance for business innovation. 3 2.2 Use of models of business innovation. 2 1.3 Different ways by which organisational goals can be shaped by market. 1 1.2 Nature of interactions between businesses within a market. 1 1.1 Characteristics of different business markets.
